Adverity is an end-to-end marketing analytics platform as well as a business intelligence solution that helps marketers take a better data driven business decision to improve the overall performance of the business across different channels and campaigns. The automated data visualization, AI powered predictive analytics and data integrations enables marketers to clearly understand their digital presence and performance in just a single view. Hence, helping the user to identify opportunities and generate maximum ROI.
The three modules of Adverity are Adverity insights, Adverity PreSense and Adverity Datatap. The key features of the software include spreadsheet integration and standardized database, monitoring system for data quality, calculation engine. Further, this can either be deployed on-premise or hosted in cloud.
The BI solution helps users directly collect data from databases or via email, FTP, feeds, REST or other internal applications and then process the different types of data and formats. Adverity Datatap even allows users the capability to transfer data to various destinations like Google Data Studio, Tableau, PowerBI, etc.
Adverity pricing overview
The price of the tool starts at just $1 per feature. but you don’t get a free version of the software that comes preloaded with other similar alternatives. The pricing plan of Adverity depends on a number of criteria discussed below.
· What is the total number of data sources that you want to integrate?
· The total accounts that you want to connect within the data sources.
· In what way you want to use the data. For example, if you want only data integration and then want to provide it to a third-party destination or you desire a custom manipulation of the data or an end-to-end solution.
With Adverity you can expect complete transparency and honesty. You craft the most perfect plan for your business depending upon the unique needs of the business structure. No unnecessary add-ons or surprises are included.
Adverity features at a glance
· Reports and dashboards
· Multichannel tracking
· Spend management
· ROI tracking
· Brand optimization
· Customer insights
· Data collection and multi user access
· Campaign insights and stickiness
Pros and cons of Adverity
pros
· The software is a fast-evolving and useful ETL system that acts as a great insight platform for marketers.
· The tool can save a lot of time and energy of the user when performing effectively.
· Adverity allows you to include great dashboards and reports to help your colleague and clients give a clear overview of the business position and campaign performance.
· Availability of data from different dashboard in one system allows you to get a quick overview of all the campaigns.
Cons
· The different locations of AdServers lets counting difference due to the difference in time zones
· Some error messages need better product and technical knowledge as are not well explained
· There is no option to send a chart from one report to another
· Sometimes you may face problems with data actuality.
· Adverity doesn’t offers the most aesthetic UI among other similar ETL tools. If you consider above facts you can look forward to have alternatives for Adverity .
Altogether, Adverity is an essential data analytic tool to hit the needs of both internal and custom analytic projects for clients. The multiple features of the tool allow it to meet the core business needs of any marketer. Besides the flexible pricing model of the software also allows any user spent only for the service he requires
